Explore Japan only steps
from Grand Central Terminal
UMAMI GALLERY
UMAMI GALLERY
Pop-up store showcasing distinctive Japanese cuisine and unique goods, presenting exclusive dishes and products sourced from across Japan.
ASOBIBA
Your Japan Adventure Awaits
ASOBIBA means "a place to play" in Japanese. With our unique selection of Japanese products, we aim to create a fun and exciting space that sparks joy and fills every visitor with a sense of wonder and excitement.OPEN HOURS : 11:00 am - 4:00 pm From Monday to Saturday*OPEN HOURS may vary depending on the pop-up event being held.
Latest Pop-up!
GUILTY GEAR
In celebration of the 25th anniversary of “GUILTY GEAR”, the cutting-edge 2D/3D hybrid graphics fighting game series, this “Street Fashion” themed pop-up shop tour is finally coming to New York after touring Japan!
PAST EVENTS
October
KAYANOYA
Brings high-quality Japanese seasonings like dashi and soy sauce to the U.S., focusing on traditional flavors made from natural ingredients for easy use in modern kitchens.
August
INARI ZUSHI
Indulge in the delicate tofu pocket infused with our special dashi broth, generously stuffed with Japanese short-grain rice, and topped with a variety of fillings.
August
WAGYU MASTER
Juicy, tender premium A5 Wagyu served with rice and grilled vegetable exclusively offered by WAGYU MASTER.
August
Cozy Tea Loft
× BAO BUN MAN
Free topping for your favorite tea drink with Japanese savory bun
July
beard papa’s
Limited Flavor “Matcha Cookie Crumble“
from New York, NY
